Work

My work spans luxury hospitality, boutique fitness, lifestyle brands, and international member environments, designing concepts that close the gap between a brand’s identity and how it is actually experienced. From storytelling and guest experience to programming, team culture, and operations, I’ve worked across the full arc of bringing ideas to life.

Selected organizations and engagements include Equinox, Relais & Châteaux, New York Pilates, Ray-Ban, Hermès, Free People, Reformation, The Corcoran Group, James Perse, Hilltop Hanover Farm and Caramoor Center spanning New York, Los Angeles, Bermuda, and Europe.

  • Creative direction.
    Pre-opening planning.
    Project management.
    Signature programming.
    Operational development.
    Launch execution.

  • Recruitment.
    Training & education.
    Team structure.
    Culture building.
    Performance standards.
    SOP development
    Scheduling systems.

  • Guest journeys.
    Member experiences.
    Retreats & activations.
    Nature-based programming.
    Sustainability education.
    Community engagement.

  • Integrated marketing.
    Advertising & editorial campaigns.
    Partnerships.
    Content creation.
    Business development.
    Client relationships & retention.